Automatic Marketing

Your regulars don’t tell you when they stop coming.

They order a little less often. Then not at all. You were never going to notice — you’re running a kitchen. GetBrovo notices, and reaches out for you.

Live today

The quiet problem

Nobody cancels. They just fade.

Someone orders every Friday. Then every other Friday. Then once a month. Then you stop thinking about them, because there’s a line at the counter and the phone is ringing and a delivery just showed up at the back door.

Nobody can keep track of a thousand people’s habits in their head. That was never the job.

Losing a regular hurts differently — you already did the hard part of earning their business.

Who to reach, and when

It watches for the moments worth acting on.

You set the rules once. After that it runs off the orders people actually place with you — not a list you have to remember to keep up to date.

Someone’s drifting away

A month goes by with no order. Then two.

  • No order in 30 days
  • No order in 60 days

These people already liked your food. Bringing one back costs far less than finding someone new.

Someone just ordered

The best moment to start a habit is while the food is still on their mind.

  • After a completed order
  • After a first online order

A thank-you, a review request, or a reason to come back — sent while they still remember how good it was.

Someone called instead of ordering online

Phone orders take someone off the floor, and when the call ends you have nothing to work with.

  • After a phone order

Moves callers onto your own online ordering. Next time they can order without tying up the phone or a member of staff — and this time you know who they are.

A reason to reach out

You don’t need a sale to have something worth saying.

  • Birthday
  • Unused loyalty points
  • Referral and rewards reminder

Points sitting unused are a reason to come back that costs you nothing to mention.

Everyone at once, when it matters

A snowstorm. A dead Tuesday. A new item you want people to try.

  • All customers campaign

Nine ways to start a message in total — each one tied to something a customer actually did.

What they get

A real message, with a real reason to come back.

Not “we miss you.” A short message in your restaurant’s name, an offer if you want one, a code the system creates, and a button that goes straight to your ordering page.

Your restaurant Example

It’s been a while since your last order. We’d love to see you again!

COMEBACK15Your code
Order Now

You write the message, choose the offer, and see exactly how it looks before anything sends.

The button goes to your own ordering page — not a marketplace, not a search result. The order, and the customer, come back to you.

How it reaches them

People don’t all live in the same place.

One customer never opens email. Another ignores texts. Someone who downloaded your app will tap a notification without thinking about it. So there is more than one way to reach them.

Text message

Short and read almost immediately. Best when it matters today.

Email

Room for more — a picture of the food, a longer offer, more than one item.

App notification

A short tap-through for customers who already have your restaurant’s app.

If one way doesn’t reach someone, another one might. You’re not depending on a single line to your own customers.

Each campaign is set up with the channel that suits it, and every channel gets a message written for its own format. Not every automation uses all three.

You stay in control

Nothing runs that you didn’t switch on.

Every automation has a switch. Turn it on, pause it, change the message, change the offer, or stop it for good.

30-day win-back
First order thank you
Phone order app reminder
Review request
Running Scheduled Paused

Automatic doesn’t mean out of your hands. It means you’re not the one who has to remember on a Tuesday night.

Your own promotions

And when you just want to run a deal.

Sunday’s game. A slow Tuesday. A new item nobody has tried yet. You build that one yourself.

Deals shaped like restaurant deals

A percentage off, a flat amount off, buy one get one with the exact items you choose, or a discount on delivery.

Pointed at what you choose

A whole category, a single item, even a specific topping. Add a photo, set the start and end dates, and let it run.

Same customers, same system. Your Sunday promotion and your win-back campaign aren’t two different tools you have to keep in step.

Compared with what you may have

You might already have something that sends texts.

Plenty of restaurants do — a mailing list, a texting service, a loyalty app. The difference isn’t the sending. It’s what the system knows before it sends.

A mailing or texting tool only knows what you imported into it.

This knows what people ordered from you, and when they stopped.

A loyalty app knows points.

This knows points, order history, birthdays and whether someone has gone quiet — because it is the same system that took the order.

Advertising reaches strangers and hopes some of them are hungry.

This reaches people who already bought from you once.

Doing it yourself depends on you remembering, on a Tuesday night, in the middle of service.

This doesn’t depend on you at all — until you want it to.

Ordering, customer history, loyalty and marketing are one system here. That is why the message can be based on what someone actually did — and why the order comes back to your own page, where it counts.

Follow-up channels

SMS, email and live push notifications.

GetBrovo can help restaurants reconnect with customers through SMS, email and live push notifications, creating additional opportunities for offers, reminders and repeat ordering.

$4.5K+

Automatic-marketing-attributed revenue in a recent month at Timo’s Pizza, through SMS, email and push

Follow-up only works because the customer record exists. Creators can help create discovery. Website and App provide direct ordering channels. Customer Data records the relationship. SMS, email and push notifications help support follow-up. Loyalty and Promotions give customers reasons to return. Delivery Fulfilment helps the restaurant serve qualifying customers across a wider area.

Automatic Marketing is an attribution category. It can overlap with the restaurant’s Website and App revenue, so it is not additional revenue and should not be added to them. This is one restaurant’s result, results vary, and no specific result is guaranteed.

Source: Timo’s Pizza operating records and GetBrovo channel reporting for a recent month. Figures are rounded and attribution categories may overlap.

See how it fitted together at Timo’s Pizza →

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