Customer Data

Every order should leave you something.

Food goes out, money comes in, and most restaurants end the night knowing nothing about who ordered. That is the part worth fixing.

Live today

The problem

You served two hundred people last week. Name ten.

Not because you don’t care — because nothing was written down. The phone order was a name on a slip. The delivery app knows the customer, but you don’t. The card machine knows a number that means nothing to you.

So the only way to reach anyone again is to hope they think of you first.

A restaurant that cannot reach its own customers has to buy their attention back every single time.

What you actually get

A record that builds itself.

Nobody has to type anything in. When someone orders, the record appears — and it fills out a little more every time they come back.

Who they are

Name, phone, email and address, as they gave them when they ordered.

What they order

Every order, with the items and the options they chose. The usual, in writing.

How often

First order, last order, and how long it has been since. This is the part that tells you something is wrong.

Where they stand

Points earned, rewards used, referrals made — all on the same record.

Order history is the difference between “a customer” and “the one who always gets the large with extra mozzarella.”

Why it matters

Nothing else works without it.

Customer records sitting in a database are worth nothing on their own. What matters is what the rest of the system can do once it knows who ordered.

1

Someone orders

The record is created. No forms, no admin, no one typing it up later.

2

They earn points

Loyalty has something to attach to, so the reward means something.

3

They go quiet

The system can tell, because it knows when they last ordered.

4

They hear from you

A message that makes sense for them, not a blast to everyone.

Loyalty, marketing and win-back are all the same answer to one question: who is this, and what have they done before?

Compared with what you may have

You are probably collecting some of this already.

Most restaurants are. The question is whether you can actually do anything with it.

A POS knows the transaction. It rarely knows the person, and almost never what to do next.

Here, the order and the customer are the same record — and the marketing runs off it.

A delivery app knows your customer very well. That is the point of a delivery app.

When someone orders direct, the relationship is yours, not borrowed.

A spreadsheet somebody started and nobody kept up.

A record that fills itself in every time an order is placed.

Ready to see what fits your restaurant?

Have a look at the options and find the GetBrovo setup that makes sense for your business.