Direct Online Ordering

Ordering should make it easier to buy from your restaurant.

A customer shows up hungry. Everything that happens next is either helping them decide — or getting in the way.

Product screen
Menu & item browsing
Before they order

They found your food. Now the ordering has to do its job.

The hard part is often already done. A video. A friend. A search. A sign on the street. What happens in the next minute decides whether they order — or close the page and eat somewhere else.

You worked hard to get their attention. The ordering page decides whether you keep it.

Your menu online

See it. Understand it. Make it theirs.

Most online menus are a list of words and a price. A hungry person on a phone isn’t reading — they’re scanning, and they’re one confusing question away from giving up.

1

They can see the food

Photos, not just names. Categories they can tap. And the menu shows what’s actually available, so nobody orders something you ran out of an hour ago.

2

They understand the choices

What they have to pick and what’s optional is right there. Sizes sit next to each other with their real prices, so they can compare instead of guessing. Nothing important is hiding behind another tap.

3

They order it the way they want it

Sizes, extras, toppings, how it’s cooked — grouped the way your kitchen already thinks about them. A complicated order stays simple to place, and it reaches the kitchen the way the customer meant it.

You can write “Extra mozzarella +$1.50”.
Or you can show the mozzarella.

Every extra can carry its own photo and its own price, right at the moment your customer is choosing. Extra cheese stops being a checkbox and becomes a picture of cheese. It’s the difference between telling someone about it and putting it in front of them.

A list of words

Mozzarella+$1.50
Aged cheddar+$1.75
Bell peppers+$1.75

Your food doing the talking

Mozzarella+$1.50
Aged cheddar+$1.75
Bell peppers+$1.75
Topping photo
Mozzarella+$1.50
Topping photo
Aged cheddar+$1.75
Topping photo
Extra onions+$1.50
Topping photo
Bell peppers+$1.75
Topping photo
Black olives+$1.75

Swipe to see more →

Example only. Every restaurant sets its own toppings and its own prices.

Seeing it makes the choice easier to understand — and lets the food do the selling instead of asking your customer to imagine it.

Getting the food

Coming in for it, or having it brought over.

The same ordering page handles both, and the customer chooses which one they want before they pay.

1

Pickup

They order, they pay, they come in and collect it. The order reaches your kitchen the same way every other order does.

2

Delivery

Your own driver, or Uber Direct if you would rather not run drivers yourself. You decide which one you want, and you set it up with us.

3

Scheduled orders

A customer can order now and ask for it at a set time, so it is not made the moment it comes in. Ordering ahead, in other words.

Your menu, your prices and your modifiers stay yours to change. If a price moves or an item comes off, you change it and the ordering page changes with it.

The second order

A regular shouldn’t have to start from zero every time.

Your regulars already know what they want. Making them type in their address again, type in their card again and rebuild an order they’ve placed a dozen times is just making them do the work twice.

So their details are already there. Their address is already there. Their card is already there. And their last order is sitting on the first screen with one button on it.

Their details→Saved address→Saved card→Last order→Order it again

The fastest order you’ll ever take is one they’ve already placed.

Product screen
Last Ordered & Repeat Order
Rewards

One order can give them a reason to order again.

Points they can actually see. Rewards you choose, worth what you decide, used right inside the order — not in a separate app, and not on a paper card nobody remembers to bring.

You pick the rewards

Which items can be earned, and how many points they cost, is your call — not something we decide for you.

They can see where they stand

A points total and a list of what it can get them, so the reward is a reason to come back instead of a surprise at the counter.

Tonight’s order can be the reason for next week’s.

Word of mouth

And then the next customer.

Somebody who already loves your food is the cheapest introduction you’ll ever get. They can share a code, their friend gets a reason to try you, and you can see who sent them.

They order→You know them→They come back→They tell a friend→New customer

Keeping a customer costs less than finding one. This does both at the same time.

In development

When they can’t decide what to order.

Some customers know exactly what they want. Some don’t — and the ones who don’t are the ones most likely to give up. Ordering should be able to understand what someone means, help them find it on your menu, and make the choice easier.

How we’re building it: the help is optional, and ordering the normal way doesn’t change. Your customer looks over the order and confirms it before anything happens. And it never pays for anything on its own — checkout stays with the customer.

We’re still building this one, and the design isn’t final. It gets its own page as it gets closer.

A customer who can’t decide usually doesn’t order.

What you keep

An order, or a customer.

Taking orders on your own site isn’t only about where the money changes hands. It’s about what you still have afterwards.

Who ordered

Their name and details stay with your restaurant.

What they ordered

What they like, and what makes the next order take seconds.

What they’ve earned

A reason to come back that you control.

A way to reach them

An offer, a reminder, a birthday — sent by you.

Product screen
Customer messages & offers

When someone else owns the customer, every order starts from scratch.

Proof

What direct website ordering did at Timo’s Pizza.

Before the connected system, Timo’s Pizza relied primarily on basic website ordering, generating approximately $7K+ per month through that channel. In a recent month, the website was one of two connected direct ordering channels.

$7K+

Monthly website revenue before the connected system

$20K+

Website revenue in the recent month · 600+ orders

This is where discovery becomes an order the restaurant owns, and where the customer record everything downstream depends on gets created. Creators can help create discovery. Website and App provide direct ordering channels. Customer Data records the relationship. SMS, email and push notifications help support follow-up. Loyalty and Promotions give customers reasons to return. Delivery Fulfilment helps the restaurant serve qualifying customers across a wider area.

No single feature produced that month. This is an operating comparison from the restaurant owner’s records, not a controlled experiment. It is one restaurant’s result, results vary, and no specific result is guaranteed.

Source: Timo’s Pizza operating records and GetBrovo channel reporting for a recent month. Figures are rounded and attribution categories may overlap.

See how it fitted together at Timo’s Pizza →

Ready to see what fits your restaurant?

Every restaurant runs differently. Have a look at the options and find the GetBrovo setup that makes sense for your business.